Sponsorship Program Feasibility Study

Client: Golden Gate Bridge Highway & Transportation District

Transportation Analytics worked closely with the firm Sponsorship Strategies to investigate the feasibility of creating an innovative philanthropic-style sponsorship program whereby individuals and corporations could contribute towards to the preservation and enhancement of the Bridge as a tourist attraction, as well as support educational and interpretive features for visitors.  Transportation Analytics developed a scenario model allowing for the comparison of different combinations of features, benefits, and public-private partnership structures.  The model was able to demonstrate the implications of different policy options for Board-level review and formally quantify the true revenue potential of this controversial proposal.