Client: Santa Clara Valley Transportation Authority (VTA)
This study was part of VTA’s Comprehensive Operations Analysis (COA), a market-based effort to systematically review all transit services in the County, in this case highway-based commuter bus services. Major employers in Silicon Valley have begun to offer high quality transportation options to help attract good employees, and VTA wanted to evaluate their own services with the goal of growing ridership and partnering with employers to offer a comprehensive transit network. After the team completed the market analysis and strategic direction assessment, Transportation Analytics provided the financial analysis of operating costs and revenues that helped shape the proposed 2015 Operating Plan. In particular, we developed an interactive planning tool that was used to identify a cost-neutral scenario, and we quantified the impact of multiple options for interim deployment of network improvements. The first phase of route improvements launched in early 2012.