EBBP: Express Bus Business Plan

Client: Santa Clara Valley Transportation Authority (VTA)

Proposed Express Bus Network

This study was part of VTA’s Comprehensive Operations Analysis (COA), a market-based effort to systematically review all transit services in the County, in this case highway-based commuter bus services.  Major employers in Silicon Valley have begun to offer high quality transportation options to help attract good employees, and VTA wanted to evaluate their own services with the goal of growing ridership and partnering with employers to offer a comprehensive transit network.  After the team completed the market analysis and strategic direction assessment, Transportation Analytics provided the financial analysis of operating costs and revenues that helped shape the proposed 2015 Operating Plan.  In particular, we developed an interactive planning tool that was used to identify a cost-neutral scenario, and we quantified the impact of multiple options for interim deployment of network improvements.  The first phase of route improvements launched in early 2012.

Light Rail Transit System Analysis

Client: Santa Clara Valley Transportation Authority (VTA)

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Santa Clara County is expected to experience considerable population and employment growth over the next 20 years, and travel patterns may be significantly altered with the much-anticipated arrival of BART.  This study was Phase 2 of VTA’s Comprehensive Operations Analysis (COA), a market-based effort to systematically review all transit services in the County.  Transportation Analytics was a key part of the consulting team, facilitating the early technical workshops on conceptual alternatives and working with VTA staff to bring these alternatives through a three phase refinement process.  At each stage, the team worked together to analyze data on ridership, revenues, user benefits, required capital investments, and estimated operating costs.  Ms. Dorinson’s role on the project was to synthesize these results and help develop recommendations for near-term and long-term changes to the LRT network.  Once final scenarios were established, she conducted a cost-benefit analysis that measured the relative impact of each potential project scenario and prioritize capital projects for future implementation.  The initial recommendations for re-structuring the LRT network were approved by the VTA Board in May, 2010 and the Phase 1 service changes were implemented in October, 2010.